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Toolkit

Make a Video

Guidelines to help you create your own video on your mobile device.
Published: 09/14/2021

Video of AEA President Joe Thomas

Below is a video of AEA President Joe Thomas to use as an example when you make your own video.

Video Message Guidelines

[INTRO]

Hi, I’m [NAME]. I’m a [POSITION] at [SCHOOL].

 

[WHY]

My students are at the center of everything I do and referring these bad bills will stop the millionaires tax cut and invest in our schools.

I urge you to find a petition action station near you at investinaznow.com and sign the petition today!

 

[NEXT STEPS]

We are the [LOCAL UNION] and we are taking action because, together, we know we can make a difference. Join the movement. Join [AEA or LOCAL UNION]!

Phone Video Recording Requirements

Configure Your Phone for the Best Video

mobile phones
For iPhone:
  • Record using the main camera, not the selfie camera.
  • Go to Settings; Click on Camera; Click on Record Video
  • Choose 1080p HD at 60 fps or higher

For Android:

  • Record using the main camera, not the selfie camera.
  • Picture Size: Leave this on 4:3 (12 MP) 
  • Video Size: You should at a minimum have the phone set on 16:9 FHD (Full High Def) at 1920x1080.  You can also shoot 4K by setting this to UHD (60 fps) for maximum quality and frame rate).
  • Turn off "High efficiency video," “Tracking AF” and “Timer”
  • Turn on video stabilization
    • Set HDR (Rich Tone) to Auto

Look Your Best

framing the shot
too much headroom photo
  • If this is a recorded video to uploaded, shoot landscape. Turn your phone to the side to create a landscape view like a TV set. If this will be a Facebook Live video, then shoot vertical.
  • Record the interviewee in the middle of the screen. Make sure the video has a little space above your head and shoot down to the bust line.
  • The picture at the top is a great example of a landscape shot that is framed well. 
  • The picture at the bottom has too much space above the person’s head. 
Photo without backlight
  • Do not shoot with your back to the sun or a window.
  • Having the light behind you makes your face look dark.
  • Instead, turn to make sure the light hits your face.
  • Do not use the zoom feature. Move closer to the camera or subject.

Use Accessories

phone accessory
  • If you have them, use mobile phone accessories like hand grips/mini tripods and stabilizers to improve your video quality.
  • If you have one, use a microphone. If not, be sure to shoot in a quiet space, preferably indoors. 

Keep Track of Time

timer
  • Keep your message short and sweet.
  • Ideally, your video should be about 60 seconds. Two minutes is the absolute maximum.

How to Deliver Finished Video

computer clipart
  • Do not email or text the video. Hook your phone up directly to a computer and send the original, large file.
  • Emails and texts condense videos and decrease quality.
  • You can also load your videos directly to your Facebook, Twitter or Instagram accounts. Open up the app you want to share in, load the video, and draft a caption/post/tweet that summarizes why you are sharing the video.
     

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Keeping the Promise of Quality Public Education

With more than 20,000 members, the Arizona Education Association (AEA) is the largest professional association for public school employees in Arizona. AEA members are teachers, community college professors, counselors, speech pathologists, bus drivers, secretaries, retired educators and student teachers and they belong to more than 150 local affiliates across Arizona.